Session Spotlight – Stop Pasting Into Functions.php, Your First Plugin

Ever read a tutorial that says “Simply paste this code into functions.php” ? It’s time to stop doing that. We’ll go over how to quickly and easily make plugins for each of those little hacks. If you know how to paste into functions.php, you know how to make a plugin.

Stop Pasting Into Functions.php, Your First Plugin by Topher DeRosia

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Session Spotlight – Upgrade your Google Analytics data with Google Tag Manager

Looking to improve your Google Analytics data? In this session you’ll learn the following about getting started with Google Tag Manager:

  • Learn what Google Tag Manager (GTM) is
  • Why GTM is a valuable skill and tool to add to your websites along with Google Analytics (GA)
  • Examples and Use Cases
  • Direction on how to set up GTM with GA and free resources to help with continued improvement

Upgrade your Google Analytics data with Google Tag Manager by Patrick Stevens

 

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Artist Spotlight – Evynne Doue

  • Head Of Marketing & Designs – Appsky
  • Double Major from Metro Community College (Web Design & Graphic Design)
  • Design Application of Choice: Adobe Creative Cloud
  • Creative Tools: Dribbble, Behance, concepting with sketches & mood boards

As we do with every year, the WordCamp Omaha planning committee was tasked with finding a local artist to help us brand this year’s event. When we came across Evynne Doue’s (pronounced: E-vin Doo-ee) work, her fun, colorful, and out of the box style stood out to us. The vote was unanimous in her favor and we got lucky again this year to find an artist to volunteer their time to our community cause.

Some of us had the pleasure of meeting Evynne at WordCamp Omaha 2016. She attended just to learn more about web design and WordPress for school. Who would have thought that two years later she would leave her mark on the history of WordCamp Omaha forever? With little direction and only a handful of concepts, she was able to deliver a fun and inviting brand around our event that we have gotten many compliments on.

This was kind of her goal. Not only does she work quite a bit with WordPress and had attended WordCamp in the past, but as a recent graduate from the  Metro Community College (MCC) DIMA Program, she really wanted to show off her skills publicly in the community. After many sleepless nights, minimal free time, and a bit of stress/anxiety, she managed to wrap up her college career with a 3.9 GPA. She spoke highly to us of the MCC DIMA program and her instructors/mentors there, particularly Jim Wolf, Amanda Hoklin, Luann Matties, and Chloe Markham. She learned that the relationships formed during college were priceless. Continue reading Artist Spotlight – Evynne Doue

Session Spotlight – How to Get Your WordPress Website Ready to Run Your First Facebook Ad

Simply boosting a post or creating an ad on Facebook does not guarantee automatic success and small businesses who create their first Facebook ad with this mindset are destined to fail.

In this session, Travis Pflanz will discuss the strategies, tools and integrations required to ensure your small business website is ready to start advertising on Facebook (and other social platforms).

This session is perfect for small businesses or freelancers across all industries. If you’re a WordPress web designer, this session will spark ideas for you to be able to add more value (and profit for you) when creating websites for clients.

How to Get Your WordPress Website Ready to Run Your First Facebook Ad by Travis Pflanz

Session Spotlight – Empower Your Search with ElasticPress!

ElasticPress is the only WordPress search solution that offers all the features you’d expect from a modern search engine (fuzzy matching, autosuggest, synonym matching, geo-search, etc), while remaining fully open-source across the entire stack. If your site has outgrown basic WordPress title/content search, or you need to handle complex queries that normally would take a long time on a MySQL database, ElasticPress is a great option.

We’ll cover the typical uses for ElasticPress (better, faster search) and then also dive into some of the lesser-known features, such as faceting and related content. Attendees will leave the talk with a solid understanding of how ElasticPress can help improve their site and how ElasticPress integrates with WP_Query. For the more technical attendees, we will also cover how to do local development and testing with ElasticPress and Elasticsearch.

Empower Your Search with ElasticPress! by Vasken Hauri

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Session Spotlight – Lock The Front Door: Practical tips for securing a WordPress website

WordPress does an amazing job of being secure out of the box that we sometimes take it for granted. It has smart defaults and it makes it easy for folks to keep up with those pesky updates. However, with WordPress so prevalent on the web, there are always more things we can do to make it more secure. You might say, “No one would ever want to hack into my site, I’ve got nothing of value.” Wrong! Any WordPress installation is a target of nefarious bots who scan the web for low hanging, unsecured WordPress fruit.

In this talk, we’ll go over some small, very easy things you can do to a WordPress site to make it a little bit more difficult to get compromised. This includes using different plugins to use to obscure well known attack vectors, easy-to-understand technical changes you can make to harden your site, and what to do in case your site does get maliciously attacked.

Lock The Front Door: Practical tips for securing a WordPress website by Brock Ellis

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Session Spotlight – Getting the Most Out of Local by Flywheel

Local by Flywheel is an amazing, free local development tool for WordPress, with a wide array of amazing capabilities to help designers, developers and freelancers build and deploy sites.

In this talk, Josh will walk through the many advantages of local development, how to make Local a part of your workflow, and the wide range of easy tools it puts at your fingertips.

Getting the Most Out of Local by Flywheel by Josh Collinsworth

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Session Spotlight – eCommerce Speed Demon

In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart. I’ve spent a good portion of the last three years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second page loads. Using real-world examples, I’ll show you the results I’ve been able to achieve and how to replicate them yourself.

eCommerce Speed Demon by Zach Stepek

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